These are tax brackets for 2019. Simple, right? But many of us make a common mistake when looking at this. Let’s say my income is $84,000. You might think that puts me in the third bracket.
So I would owe the federal government 22% of my income. This is wrong. And it’s causing us to have uninformed debates about tax policy. Here’s how it actually works. Let’s go back to my $84,000 income.
Now, instead of thinking of tax rates as brackets, we should think of them as pockets. But first there’s one special pocket we need to talk about. The money we put in this pocket is not taxed. The government automatically lets single people put $12,000 in this special pocket — and more for couples. But if you spend a lot of money on things like medical expenses or charitable donations, you can sometimes put in more.
These are called “deductions.” With the $70,000 that’s left over we can start filling up the pockets.
This first pocket has room for $9,700, so I only pay 10% on this money. Then I pay 12% on the money in the next pocket. And then 22% on the money in this pocket.
These are called marginal tax rates. And that’s how these brackets actually work. So if I get a raise, that new money goes into the first pocket with empty space. When space runs out, we put it in the next pocket. So the raise, and only the raise, would be partially taxed at 22%.
And partially at 24%. So, when politicians say they want to raise the top tax rate, it doesn’t necessarily mean these pockets — and your money — are affected. They’re talking about the tax rates on the pockets way over there, which are only used once people have filled in these smaller one. Marginal tax rates are a pretty simple concept, once you get the hang of it. So the next time a politician says the government wants to “take away 70% of your income” just send them this video.
This video has been developed by the women’s and men’s health physiotherapy team at Oxford University Hospitals, please follow the exercises in this video as guided by your physiotherapist. Our contact details are provided at the end of the video should you have any questions regarding these exercises. This video includes a series of exercises designed to strengthen the deep abdominal muscles, but firstly we’re going to recap how we can effectively contract the deep abdominal muscles. Your starting position will be determined by the exercise that you’re about to perform, it may involve you being on your back, on your side, or resting on your hands and knees. For the purpose of this recap Natalie is going to stay on her back, additionally you may wish to place a towel underneath your head if you’re lying on your back or lying on your side.
Now we’re going to have a look at engaging those deep tummy muscles which sit just below the belly button, we’re going to take a breath in through the nose and on the breath out we’re going to draw those tummy muscles down towards the spine, I’m going to hold that contraction.
Throughout all of our exercises you may wish to practice this a few times before moving on to the exercises in this video, whichever exercise you’re performing it is really important to continue breathing throughout. All exercises should be completed within comfort so please stop if you encounter any discomfort. Your physiotherapist will be able to advise you on an appropriate number of repetitions and sets to complete which suits your ability. Our first exercise is called the hip twist starting on your back with your knees bent and nice and relaxed through the shoulders, ribs and through your pelvis we’re going to slowly engage through those deep tummy muscles then when you’re ready you’re going to take one leg, I’m going to drop it slowly out towards the floor as far as you can without the opposite hip lifting, keeping tummy engaged.
We’re then going to bring the knee back in towards the starting position and at this point you may wish to actually relax those tummy muscles before re-engaging and transferring over onto the other side, so again the other leg comes out and slowly back in, with the option of relaxing those tummy muscles again, changing over slowly drawing back up, relaxing the tummy muscles if you want to, re-engaging and then transferring over onto the other side.
We’re now going to try an exercise called one leg stretch, again starting on your back with knees bent nice and soft through the shoulders, ribs and pelvis, okay engage those deep tummy muscles drawing down towards the spine and then we’re slowly going to extend one leg, sliding the heel out along the floor as far as we can without any movement through the pelvis, keeping tummy muscles engaged, we’re then going to draw the leg back up towards the starting position. As before you may wish to relax the tummy muscles then draw them back into contraction before transferring over to the other side, extending that leg all the way out, sliding it back up, keeping engaged through the tummy and relax do it once more on each side stretching all the way out and slowly back up again good, and then transferring over and back up once more. This next exercise is the shoulder bridge, it’s a lovely exercise for core and glute strength and spinal mobility.
Starting on your back with knees bent we’re actually going to start by engaging those deep tummy muscles and then tilting the pelvis forwards so that we can slowly curl our way up off the floor, so pushing through our heels to lift the hips up into the air we’re trying to find a nice long line from our knees all the way down to our shoulders and then on the return back down.
We’re going to drop through the ribs first then bit by bit through the spine, roll ourselves down towards the floor once we reach the floor we relax those tummy muscles and then when you’re ready again we engage through the tummy and it can tilt the pelvis, rolling our way back up into the air trying to keep as I said a nice long line from the knees to the shoulders and each hip at the same height on both sides, dropping through the ribs and curling our way down back to the floor.
Let’s now move on to the clam, this next exercise we’re actually going to be on our side, so what you’re going to do is you’re going to bend your knees, keeping your heels in line with your bottom and a nice straight position through your back. Using your uppermost arm in front of you for a bit of support we’re actually going to engage tummy muscles in this position too, so engage the tummy drawing those muscles back towards the spine then holding that position as we float the top leg up into the air, we come as high as we can without the pelvis rolling backwards and then we’re going to slowly close back down again, good, relax the tummy muscles if you need to and then re-engage and we’re going to come back up again, nice and slowly and back down, good.
Once more engage the tummy muscles back in if you’ve relaxed, coming back up and slowly lowering down. Lastly let’s try arm lifts in four point kneeling, we’re now going to come onto our hands and knees.
Resting in this lovely flat back position, to find that position we’re going to think about arching the back all the way up to the ceiling and slowly sinking ourselves down towards the floor and then finding a nice comfortable medium position between those two extremes which should be this lovely flat back position. I want to hold that throughout the exercise, next we’re going to think about drawing those deep tummy muscles up towards the spine whilst keeping that lovely flat back.
From here we’re going to float one arm up in front of us as far as comfortable, around shoulder height is the aim and then slowly lowering that back, down you may wish to relax the tummy muscles in between, then re-engage and we’re going to lift up the other side again, up in front nice and slowly, relaxing the muscles in between then re-engaging, lovely and the few things to think about in this position is making sure that flat back stays and we’re not twisting as we transfer our weight side to side. We want to make sure those tummy muscles are engaged throughout the movement as well and we keep our elbows lovely and soft, we don’t lock them out. If you encounter any issues or have any questions please don’t hesitate to contact the department and ask to speak to your physio.
Caspers House is sitting on Paku Hill which is an old volcano at the edge of Tairua, which is a small township at the base of the Coromandel. It’s very beachy, very relaxed. It’s a nice place to be with lots of surf beaches and estuaries and stuff for the kids to swim in, which is one of the reasons we came to this location in the first place. Our relationship with Glamuzina Architects started in 2013 where we got them to design a house for us in Westmere. We had seen their work and we really liked their style and the fact that they were kind of interesting and different and willing to kind of maybe look at things from a slightly different perspective.
The orientation of the project is to the north west where the view is down to the beach and out towards Tairua township. What we have here now is a building that has a large window aperture out to the view but that is sort of obfuscated by objects in the way like as you kind of come through the space it opens up to this kind of large amount of light and view.
I think the way the space kind of contracts and expands kind of helps guide you through it a little bit as well, that kind of keeps the momentum and keeps you moving forward and then it’s kind of like the prize at the end, you know. You walk through and then there’s like the big picture window at the end with the view of the surf. As an interior designer, I spend a lot of time designing other people’s houses, which is awesome because you get to kind of help them create a space that they want to be in that’s specifically for them, but this obviously being my own home was quite different.
Generally there is like a level of conservativeness in New Zealand and in New Zealand interiors so I kind of use my own projects as an opportunity to really see what happens when you do something a little bit differently. The colour of the walls in the darkness kind of dulls your senses a little bit so it kind of feels like you walk into like a comfy cave rather than a bright white stark environment, which is kind of a little bit jarring. It’s a bit of a contradiction I think; it’s challenging on the outside but I think it’s enveloping and calming on the inside. We really wanted to look at this idea of changing light through the space so there wasn’t always just about this one point, there was also these other slits of light that came in both horizontally down the site and also vertically through the roof. When we originally did the plan for the site, it was really evident pretty quickly that we needed to look at this idea of a split level, but we wanted to find opportunities within that that could create spaces so that split level allows for other spaces to be hung within it; connected but slightly disconnected.
While this house does have an element of open plan living, I think the fact that the kitchen is on a separate level to the lounge means that you can kind of escape from people. Also the fact that there is the mezzanine upstairs means that that’s yet another living space and the bunk room, which is also on multiple levels means that people can kind of inhabit the same space but they don’t have to be in each other’s pockets. One of the things about this house is that across the day it changes it’s like a chameleon you know and that’s why we kind of call it Caspers House, because it’s kind of like kind of ghostly in nature.
We wanted to create this building that had a certain amount of height, that kind of added certain amount of scale to the front. The kind of triangulation of the roof also kind of came from, you know, sessions around other types of forms like A-frames.
This material that we used is kind of corrugated, so it has this kind of idea of the shed and this kind of really simple basic New Zealand material but then it’s fibreglass and when you get up close to it, it has this kind of beautiful netting and you know, there’s different opportunities around exposing structure or enclosing that structure and then that whole envelope becomes the roof; it becomes everything. You know, so you get the sort of singular element from the landscape. My favourite part of the house is the bunk room. We wanted to create something that people could live in and love but didn’t take itself too seriously and was a cozy little respite from sort of everyday life and I think that that is the perfect example of it.
The mezzanine is kind of like, one of my favourite spaces.
You get out there and you’re kind of sitting as high as you can in the space; sort of precarious you know, which is you know, it probably runs back to this idea of we sit on the precarious volcano in the Coromandel perhaps. I feel very fortunate that for this particular project we worked with teams of people that we had worked with previously because without them, being so willing to kind of walk the path with us, we would have never ever have got here. Building on a volcano is challenging to be sure, but of course, when you are up so high the views you get are just so exceptional so at the end once you’ve completed it, it’s all worth it.
Hi, I’m Carole Hudak with Lake Health. Integrativemedicine Reiki is a technique for reducingstress and tension that also promotes healing.A non-intrusive oriental art of hands-on healingthrough touch. Reiki is often used in conjunctionwith medical treatments. During a session, theclient lies comfortably on a table.
Fully clothed.The reiki practitioner places their handson or above the client’s body in specific energylocations, using a series of 12 to 15 differenthand locations.
There is no pressure, massageor manipulation, Reiki complements all types, oftreatments and therapies. In addition, reikican be used to relieve pain and discomfort.It can reduce stress anxiety.
It can reducethe negative impacts of medical treatments andtherapies and it can help build the immune system.
Reiki treats the whole person body, emotions, mind and spirit, creating many beneficial effectsincluding, a feeling of peace and relaxation security and well-being.
Reiki feels likea warm glowing radiance flowing through andaround you, People who receive reiki describe itas being intensely relaxing A typical sessionis 60 minutes 30 minute sessions, arealso available
Consistency is importantfor, better health Contact, a member of ourteam to determine the best schedule for you. You
You might have heard blogging tips like, “write about your passions” or “write about what you’re feeling.” Well, if these are the only two things you’re doing, your chance of creating a successful blog is slim. The truth is that even if people are interested in what you’re writing about, it’s impossible for them to visit your site if they can’t find you. And even if they do find you, traffic is meaningless unless you can actually get them to read your content.
So today, I’m going to cover some important blogging tips that have helped us consistently get traffic to our blog.
Stay tuned. [music] What’s up bloggers? Sam Oh here with Ahrefs, the SEO tool that helps you grow your search traffic, research your competitors and dominate your niche. Now, while there’s nothing wrong with blogging about your passions, creating a successful blog goes beyond just you. You should be a half-decent writer, understand the technical elements of blogging as well as social strategies that can help you take your blog from nothing to something.
So rather than giving you a popcorn bowl full of random blogging tips, let’s break these down into three buckets to help you get more traction. The first bucket is all about becoming a better writer. And the first tip that falls in this bucket is to focus on a specific part of your niche.
Now, you might label yourself as a food blogger. But by covering the topic of “food” as a whole, you may be spreading yourself too thin.
For example, even if you were able to publish two posts per day for an entire year on subtopics like grilling food, smoothies, vegetarian diets, slow cooker recipes, nutrition, and more, it’d be tough to compete with larger sites or those that are just focusing on one of those topics. So in my opinion, it’s better to focus on being a master of one than a jack of all trades. So focus on becoming the go-to place people go to find smoothie recipes. Become the go-to place where people go for grilling techniques. And after you’ve dominated that niche audience, you can try and expand to other subtopics to reach new audiences.
The second tip is to create content that’s worth referencing. Referencing requires attribution. And attribution in the world of blogging equals links. Links from other websites are important because search engines like Google use them to help decide which pages should rank high in the search engines.
Now, how do you create content that’s worth referencing?
I’ve got three nuggets of wisdom for you. The first way is to create content that’s unique and interesting to your industry. For example, we ran an experiment where we spent over $50,000 on podcast advertisements. And to the best of our knowledge, no one had written this kind of post. And this resulted in around 140 unique websites linking to this page in a short period of time.
Another way to get people to reference to your posts is to include statistics. Ahrefs’ blog has over 2,500 backlinks because of a stat. And this is one of the reasons why we continually publish data studies. They’re literally link magnets. Now, we have access to a ton of data because we integrated into our suite of SEO tools.
But you don’t need anything fancy like this to use this tip. For example, a good chunk of Backlinko’s links come from stats.
And they’re often referencing his own personal results like growing his organic traffic by 111%. And boosting conversions by 785%. And it also works outside of the marketing niche.
Nerdwallet has nearly 29,000 backlinks because of a mention of a stat. Naturally, as people blog, they want to provide supporting resources that backup their claims. Make sure yours is in the mix. Finally, include unique images that are worth “stealing.” Creating high quality images is hard.
Which means that it’s a point of leverage for those that are willing to put in the effort. Within our posts, we often add custom images whether they be graphs from our data studies, or illustrations that help better explain concepts. Not only do they create a better experience for readers, but they result in links. As you can see here, we’ve got around 820 links pointing at JPG images on our site. And then another 1,600 links to PNG images.
Alright, the next tip is to make your posts easy to read. In the words of our CMO, “Nobody likes to read.
They just want the information. If they could download it to their brain, they would.” And to do that, you need to ensure your posts are easy to read and use.
Here are a few tips on how to do that. Use short paragraphs instead of big walls of text. Short paragraphs help readers progress through your article in small and easy steps. Next, break up long sentences because they’re hard to follow.
Break up these sentences by finding places where you used words like “and,” “because,” and “that.
” Next, use multimedia in your posts. So whether that be videos, images or GIFs, they can often help illustrate your points clearer than words. Finally, write in a conversational tone. The easiest way to check this is to read your copy out loud. If it sounds like you’re talking to a friend, you’re on the right track.
But if it sounds like you’re competing in a national debate, try again. The next tip is to write click-worthy headlines that aren’t clickbait. The one thing that separates your website from a user is a click. Fail to get clicks and you fail to get traffic.
Now, since most people will find your web pages through search or social, you want to craft a headline that accurately represents your article without sounding boring.
For example, an article titled: “15 Best Headphones” gets the point across. But it’s boring. Something like “15 Best High-End Headphones For Under $100” is more click-worthy because a) it tells the reader that the headphones are of high quality, and b) high-end headphones are usually a lot more than $100. The next tip is to write introductions using the APP formula. The headline’s job is to get the reader to click through to the page.
Then, your intro needs to hook them in, so that they’ll read the rest of the post. So to do that, we use the APP formula, which stands for “align, present, and proof.” First, you need to align yourself with the reader’s problem. Then you present your post as the solution to that problem. And then you finish off with some proof as to why they should trust you.
Here’s an example from our blog. In the first sentence, we align ourselves with the reader by saying, “Looking to grow your YouTube channel and attract more views?” We then present our solution by saying that “the trick is to target topics with search demand.” Finally, we end it off with proof by showing them that we’ve grown our YouTube channel from 10,000 to over 200,000 monthly views in around a year.
Keep your intros short, on point, and focus on addressing why the reader is on that page in the first place.
The last writing tip I have for you is to create feedback loops. Your first draft should never be your last. At Ahrefs, we’re known to go through a pretty rigorous editing process. The writer generally starts with an outline. After that’s approved, they write their first “final draft.
” And no doubt, they should think it’s pretty good. Then someone else from our team will review their post, question any claims, suggest different formats, or whatever. Anything goes at this point. This usually ends up with a document that’s completely highlighted in yellow with suggestions. Then the writer makes any necessary changes and will have those reviewed one last time before publishing.
This feedback loop helps us to always put our best foot forward on every post we publish. Now, if you don’t have a team to work with, it’s worth connecting with other bloggers in your space who also want to become a better writer.
But don’t just reach out and say, “Hey, can you edit my posts? I’ll edit yours too.” This kind of process can come through relationships, which I’ll expand on later.
For now, let’s move on to the more technical aspects of blogging. The first tip is super-important and that’s to write about topics people are searching for, more commonly referred to as keyword research. 51% of all website traffic comes from organic search. And if you want a piece of that traffic, then you need to use keywords that people are actually searching for.
Fortunately, search engines like Google give you clues through features like Аutosuggest.
Just type in a topic you want to write about, and you’ll see a few other closely-related terms. There are other freemium tools out there like Answer the Public where you can find keywords phrased as questions. Now, the problem with these tools is that you can’t see keyword metrics, meaning you don’t actually know how much traffic you can get. To find this information, you’d have to use premium tools like Ahrefs’ Keywords Explorer, where you can basically generate lists of keyword ideas, see important metrics like Search Volume and Keyword Difficulty, and decide whether they’re worth pursuing for your site. We have a full tutorial on doing keyword research, so I’ll link that up for you.
Another strategy worth doing is to cover your competitors’ best topics.
And by “best,” I’m referring to the pages that are sending them consistent traffic every month. To find your competitor’s popular pages, just enter their domain in a tool like Ahrefs’ Site Explorer. Then go to the Top Pages report, which shows you the pages that get the most monthly search traffic. So if I were in the prepping niche, then I would definitely consider going after these topics since they make up around 45% of the entire website’s organic traffic.
Plus they all seem pretty relevant to me. Which brings us to our final technical tip and that’s to do some basic on-page SEO. On-page SEO refers to the practice of optimising web pages to help them rank higher in search engines. So without overcomplicating things, you should include your primary keyword in your title and URL, and make sure you cover your main topic’s sub-points.
For example, if you’re talking about how to make the perfect cup of coffee, you should probably talk about things like finding the right roast, water temperature, grind, and brewing methods.
All of these would be relevant, if not crucial to truly cover the topic in full. We have a full step-by-step tutorial on doing on-page SEO for blogs, so I recommend watching that and mastering this process. And now we’re on to our final category, which is to get social. And I’m not talking about which social media networks you should use.
So the first tip is to connect with other bloggers you admire in your space.
Smart bloggers reach out to forge relationships with one another. They offer feedback, help, and often cross-promote each other’s content. And this is often why it seems like all of the big players in your industry are friends. They started early and they grew together. Now, not everyone is going to want to be friends.
But there’s a good chance that people in your industry want to connect. They just don’t know you exist. At least at this point. So to get started, think of 5-10 people you admire in your space. These might be people who run blogs and newsletters that you’re subscribed to or maybe people you follow on social.
Write their names down on a piece of paper and note something that you actually admire about their work. Now, go and email them with the purpose of just connecting. Don’t ask them to share your content, review it, link to you, or ask for any kind of favour. Just send a simple and genuine email like… “Hey [name], Just wanted to say that I really admire [whatever you do].
Thanks for [whatever you admire].
Cheers, [Your name]” I sent a similar email to the CMO at Ahrefs in 2017, and around a year later, we ended up working together and became good friends. Nothing was manufactured here, it just happened organically. The next social tip is to build an email list from day one. Have you ever had one of those moments where you’re trying to remember which site you were on that had that awesome recipe, or tutorial, or whatever it was? Well, if you had joined that email list, you’d know.
Without any kind of email opt-in forms, you’re preventing your readers from getting future content or product updates. Building an email list also acts as a good way to perpetually get traffic to new posts you publish.
And since subscribers are warmer visitors than cold traffic, some of them might share it on social, or even link to you if they have their own blog. So bottomline, start building a list from day one. Finally is to promote your content in online communities.
Now, this is a bit of a touchy subject because you don’t want to spam Facebook groups or Reddit with things that people are going to get angry about. Instead, spend your time integrating yourself into these communities. Become a recognisable name and face. And as you see a need, share content that can help solve other group members problems. If you nail it, you can get thousands of visitors.
If you don’t, it can get you banned from those communities. So share links sparingly, and spend most of your time just meeting like minded bloggers to build mutually beneficial relationships. Now, I’m wondering if you have any blogging tips that I’ve missed. Let me know in the comments and if you enjoyed this video, make sure to like, share and subscribe for more actionable marketing tutorials. And I’ve linked up a bunch of videos in the description that will expand on some of the tips that I’ve mentioned, so go and check them out.
Dinner is nearly ready Darren be about 5 minutes pet. Yeah, remember I’m vegan now Mom. Yes I Know you don’t eat meat. Yeah. Yes we’re having fish.
I can’t have fish. What about salmon? No fish. Oh for God’s sake. What’s wrong?
Darren’s a vegetarian. Vegan. Oh so you can still have fish? Oh can you? I can’t.
What about mussles? No fish or meat at all. Well they are crustaceans so there might be a loophole. That’s true..
. Plants! I can only have plants.
Well you can stay the hell away from my Begonias A fortune in the garden center they cost me. You know Darren in my day you ate whatever was put in front of you.
Yeah well meat is kinda bad for you. Bad for you? What are you…
I’ve had a fry every morning for the past 35 years and there’s… There’s nothing wrong with me. Well it’s better for the enviroment.
Less meat, means less methane given off by animals. Could have fooled me I was in your bedroom this morning I had to open a window Oh the fumes! Noxious so it was now…
Now who wants a cup of tea. I’d love one paddy. Do we have any non-dairy milk. Non-dairy milk do you hear him? Paddy we are to be supportive.
You’re right. We are to respect his decision. So go out and pick up one of those weird milks in the supermarket.
Right-o. Good man.
And some fillet steaks for tomorrows dinner. Fillet steak? We didn’t have fillet steak when I wasn’t vegan. Of course we did what nonsense. Anne?
Anne come down for your dinner. Where does that girl disappear to? So little bro I hear you are a vegan-a-saurus Rex now. Yeah Ben. No stranger to the old diets myself.
Really? Yeah, currently I’m on sauce diet. Oh ye there we go. No cheat days. No I wouldn’t imagine so.
So I hear you are a vegan Darren. Yeah, Granny. Well I think you are very brave. Oh thank you. You see had a friend who was attracted to women And she regrets not acting on it sooner So I completely understand.
.. It’s more of a food thing Granny Well she had a fierce sexual appetite. Right so, I’m back from the shops. I’ve got 5 different types of milk Darren so We’ve got semi-skimmed, low fat Slimline, organic and.
.. Chocolate. Yeah, they’re all dairy Dad. What?
? For God’s sake. Dad I want to be a Vegan like Darren. Ah Darren look what you are after starting? Sorry?
Anne you can’t be a Vegan until you are older Right now come on in here and eat your greens.
They’re disgusting. Anne. Darren you are after losing weight. No I haven’t.
You are all skin and bone. I’ve only been vegan 2 hours. You need to get more protien I’m going to go to the shops and get you some supplements alright. Good man yourself. Darren what are we going to do for the Christmas dinner?
I don’t know. Well the ham and turkey are out. Yeah. There is sausage in the stuffing. Yeah.
The roast potatoes are done in goose fat. And there is cheese in the cauliflower. Yeah. That just leaves..
. Brussels sprouts. Oh the Brussels sprouts thank God. Don’t worry you are going to love them I’ve done them in a beautiful butter and bacon sauce. Ah for fu.
.. Doomdah! Hi we’re Foil Arms and Hog Thanks for watching the video We have a new video every Thursday Please subscribe to the YouTube channel. That’s right.
That’s right that would be very helpful. Of course this time of year you are wondering what am I going to do for Christmas presents for all my friends and family.
And of course the obvious answer is that Well we are on tour in the UK and Ireland big tour and lots of tickets available And that’s a very easy present to buy Very easy present. It’s lazy But it doesn’t appear lazy It seems thoughtful Why you could buy some Merchandise That my beautiful husband here And my strapping young man And sure that looks great on you now Thanks Mom The quality of that. Takes a lot of weight of me makes me look a lot slimmer It does Dad yeah.
I’ve slimmed down a lot actually. There is also a USB available. With all of the live shows from the lads And I tell you I watched it the other night now with my husband and we laughed and we laughed and we laughed. Until we were sick On the floor Vomitted Everywhere I tried to contain it onto the rug. Well you started it you set me off.
He wet himself. Wouldn’t be the first time of course That’s a problem that’s gone on for too many years.
Don’t tell everyone. He was eight until he was out of nappies. And I kind of regret that.
I think it was early. I think it was the parenting actually. Do you now? Doomdah!.
hi guys I’m back with a very exciting topic today we’re going to talk about using forest bathing to boost your immune system now this was used in Japan in the 80s for physical and mental health this is not about just actually taking a bath in nature it’s about getting out in nature and breathing in or taking in the forest atmosphere so there’s three interesting studies I want to just talk about briefly and they’re out of Japan
and they relate to being out the forest being exposed to native evergreens like the spruce and pine and other evergreen trees so this is the essence of forest bathing you’re out in the forest and you’re breathing in certain chemicals from these trees there are essential oils they isolated this really interesting immune benefit from being exposed to certain essential oils that are actually being emitted from the trees in the forest
so that group of compounds is phytoncides now there’s many different individual chemicals in this category but here’s what they found this chemical significantly increases your natural killer cells now the natural killer cells are part of the immune system under the innate section the innate category of the immune system is something you’re born with these white blood cells don’t have to be trained they just know what to do and natural killer cells do a several things one thing is they will punch a hole into cells that have been infected by viruses and caused the cell to commit
suicide so they destroy not just a cell but the virus inside it and they have certain chemical weapons that they use there’s actually three studies and I put the links down below the first study was in 2006 it was performed in a small group of people for three days and two nights that went into the forest and they did before and after testing and they found significant increase in the number of killer T cells as well as a significant spike in this compound the next study was done in 2008 for three days and then they compared that to people that were in the city that actually went out for a and they spend time relaxing they just wanted to differentiate is it something in the forest or is it just about going for a walk okay and they found people in the forest that did the to our walks had significant increase but not only do they
find a spike in killer T cells but also in the weapon tree that that cell uses to annihilate virus infected cells now in the last study which was done in 2009 this was done in a hotel room and what they did is they infused this essential oil with this chemical throughout the air and guess what they found they found significant increases in natural killer cells and the weapon tree that they use in addition to that they also check their adrenaline levels and they found that their adrenaline was decrease so not only
did they have the immune benefit but they had the stress reduction benefit at the same time and one last thing I wanted to show you okay these are two groups the forest group and the city group and these are all the essential oils that are being admitted from the trees in summary I want to emphasize again and I’ve done this in several videos the great importance of strengthening your immune system and here’s a real natural inexpensive way to do it to stimulate your natural killer cells and the weapon tree they use to kill off viruses getting out in nature spending some time walking in the
woods being exposed to all these amazing things that are emitted from these trees and one last interesting thing I want to make note of is that the effects that were created in the body lasted for at least a couple weeks once you’re out of lockdown hopefully very soon you can get out in the woods be exposed to these trees and really receive the benefit the immune benefits that you can get from being out in nature
We’ve probably all heard about the importance of using video when you’re blogging so i’m going to demonstrate that i’m going to shoot a video here upload it to youtube plan a is to make sure i have approximately 300 words of speech in the video that will then be converted into text which will become the information within my blog post if i was doing this for real i’d make sure i had a very carefully planned out script that was very relevant and had all the right keywords and key phrases included in it so that when it converts into the text it will do really really well for seo all i’m doing here is creating a video that i can then use as a blog post and right.
I can’t believe what my boss just said to me. She must think I’m doing a terrible job. I have to quit. All my friends are so happy when they go out. I don’t get it.
I can’t even imagine what they’re thinking of me. If I don’t get this internship I’ll never get a job. I don’t know what else I can do. I’m stuck. I hate airports.
Driving there, construction, traffic, parking, and then security. Everything about it just overwhelms me. Anxiety disorders are the most common mental health problems.
While everyone experiences stress and anxiety at some point in life, some people become so overwhelmed they can’t manage their day-to-day or minute-to-minute lives. I know.
One of these voices is mine. There are several types of anxiety that can affect people in different ways. You might have heard of specific phobia, social phobia, panic disorder, or generalised anxiety disorder, or others. Some of these seem like they might be manageable, like a fear of heights. It’s not always convenient to avoid tall buildings, but you could do it.
Others, like panic disorder or social phobia, might be harder to manage, because they cause problems in unpredictable times, like when you’re in public. Each anxiety disorder is different, but basically they all have one thing in common. They cause excessive worry that affects thoughts, feelings, and physical symptoms. And that causes problems in person’s life for at least six months. For me, I struggled with generalized anxiety disorder.
I was worried about everything. Things I couldn’t control, like getting stuck in traffic and being late for an appointment, made me really angry.
I worried about what other people thought of me. Looking at my schedule each morning was the worst part of my day. It felt impossible to do everything I put on my list.
This really caused problems in my relationships. I yelled at people. I know I seemed demanding and rigid. At night I was exhausted and sad, and I’d cry because I was so upset. Most people with anxiety disorders also experience physical symptoms like shortness of breath, racing heart, sweating.
Some people even get headaches or high blood pressure. Stress and anxiety are very real physical problems, and eventually people avoid doing anything stressful so they don’t have these symptoms. The good news is that anxiety disorders are treatable. Cognitive behavioral therapy, or CBT, exposure therapy, and acceptance and commitment therapy, or ACT, are evidence-based treatments that can treat any type of anxiety disorder.
Relaxation techniques, controlled breathing, and meditation have also been shown to be effective in reducing the physical symptoms of anxiety.
There are lots of medications that are also helpful, including medications for depression and anxiety known as SSRIs and SNRIs. Social support, stress management, and self care techniques are also common parts of any treatment plan for an anxiety disorder. I was worried about so many things for so long. But I got help. I worked with a great counselor and took an SSRI.
I even started yoga. Now, when I begin to feel stress, I can look at the situation more carefully, slow down my breathing, and take care of any tasks that are reasonable. Treatment can really help people overcome their symptoms of anxiety. I know. I did.
If you’ve ever wanted to know: What marketing is, how it works and how it applies to your business, then stick with me, because in this episode I’m going to be breaking down exactly what marketing is, how it all works and why it’s such an important, if not the most important, element to business success. Let’s get to it. Hey there my name is Adam Earhart, marketing strategist and welcome to The Marketing Show where we help you grow your business generate more leads, customers, and sales by making way better marketing, so if you’re interested in learning the latest and greatest marketing strategies, tools, tips, tricks and tactics, well, you may want to consider subscribing and hitting that notification bell.
Alright, let’s talk marketing, something I love to do. As I fell in love with marketing years ago, when I first got interested in figuring out why people buy and act the way they do and later how to influence and persuade essentially affect human behavior.
Because, whether you have a business or not Marketing happens pretty much every day. Any time you try to convince friends or family to see a certain movie or eat at this restaurant or not that or basically try to convince them to do anything, Marketing is happening. Also, marketing is really important to understand, because you are constantly being marketed to by everyone from everywhere. From something as simple as someone trying to sell you a pair of shoes to something a lot bigger, like buying a new house or moving across the country or even changing careers. All of this, requires and uses marketing.
So, with all that said, let’s dive into it. But first, let’s cover what marketing is not, so once we’ve got that clear, we can cover exactly what it is.
Now, I know when I first got involved with marketing my understanding was pretty limited. I didn’t really have a clear picture of exactly what marketing was so I also kind of fell prey to the notion that marketing was advertising. Well, in reality marketing isn’t advertising but advertising is marketing.
Let me explain. Basically, marketing is a major business function that’s made up of a bunch of other parts, one of which of course is advertising, but there’s also a ton others like: PR, market research, social media, content marketing, search engine marketing or search engine optimization, pricing and pricing psychology, copywriting and one of my personal favorites, direct response or direct response marketing and quite a few more.
So, saying that marketing is just advertising and kind of like saying that finance is just taxes or HR is just hiring people or legal is just not getting sued. Sure, these are all important but there just one piece of the entire puzzle. This is why if you’re just getting started in marketing can seem pretty overwhelming which is why my suggestion is to find an area that you find interesting, fascinating, like say social media or content marketing, start there really get some roots and branch out later.
Alright, so now that we’ve got that covered, what exactly is marketing? Well, as I’ve just covered, you know that marketing is made up of a bunch of different sub segments things like: content marketing, email marketing and social media, all the things we talked about.
But what exactly is the nature of marketing, which sounds like some kind of documentary “The Nature of Marketing” – on this week’s episode of The Nature of Marketing – Well, one of the first things you learn in any first-year marketing course is the four P´s of marketing: product, price, place and promotion. Product being the details around whatever product or service is being sold. Price being the price, kind of obvious, but there’s obviously a lot more that goes into it than just that.
Place is where the products being sold and promotion, we’re just kind of the fun stuff. This is essentially how you’re gonna sell more of the product and what you’re gonna do to get the word out about your service and while all of that is accurate and true and the four P´s do make up a part of marketing, well, I prefer a simpler easier to understand definition. Marketing in its most basic sense, is communicating value to your customers. It’s essentially answering the question of your customers “Why should I care?” Marketing helps people solve their problems by clearly defining and delivering solutions and really explaining the benefits of the solution so they can get better results.
Marketing is about connecting with people, understanding their pains and their problems and their frustrations, making them feel understood so that you can position your business as the solution to their problems and essentially just make them feel better and marketing is a really powerful force. As anyone that’s been in business for any length of time can tell you, it’s not always the best product or service that wins, in fact it rarely is, rather it’s the product or service with the best marketing. Like it or not, that’s just kind of how it works which is why having good marketing is just so important.
So my favorite definition of marketing is that it’s communicating value to your customers but there’s another side entirely that’s rarely talked about but still equally powerful and that’s creating value for your customers. You see, marketing can create value and your marketing in and of itself can be valuable.
An example could be a blog post that helps someone out, even before any money has changed hands or an advertisement someone sees that brightens their day and makes them laugh whether they choose to buy or not or the way that a product or service is delivered, the packaging let’s say which is so luxurious and over-the-top that it makes the customer feel special just for having purchased it. You see, economics assumes that people make buying decisions rationally, logically and with perfect information but this is rarely, pretty much never the case.
We as humans are emotional, often highly illogical and rarely have the full set of facts when making any decision, which explains why marketing is so important and so powerful. After all, if we made all of our purchasing decisions based solely on logic and utility and the value we would get from these products, well, the entire luxury goods market wouldn’t even exist but not all marketing is created equal. You see, when it comes to marketing like when it comes to pretty much anything, there’s good marketing and there’s bad marketing.
Bad marketing is all of the reasons that marketing gets such a bad reputation. It’s that hype, spammy, over-the-top sleazy salesy icky kind of marketing that we all know we’ve all seen and nobody likes.
It’s the stuff that looks cheap, makes people feel dirty, even just looking at it and promotes bad products or bad services that really helps nobody. It’s the fake countdown timers you sometimes see on websites the going-out-of-business sales that never end and the pushy promotion of useless products. That’s bad marketing.
Good marketing on the other hand, helps customers achieve their goals, makes them feel better about themselves and has the power to truly change the world. So my question to you is: What kind of marketer do you want to be? That that was a rhetorical question. If you say the bad guy, I got nothing for you but if you say the good kind and I know you did, then make sure to check out this video right here which I’ve got linked up on the page which is going to give you even more practical and effective marketing strategies to help take your business and your marketing to the next level and way beyond that. Alright, so thanks so much for watching, make sure to check out that video now and we’ll catch you next time on The Marketing Show